Katy Thomson — Soprano Website Redesign

Katy had an established career and plenty of material, on a WordPress site that had grown organically. The redesign brought that material into a coherent digital home, with a visual identity and structure shaped around her work.

Performances, recordings, reviews, coaching and representation — reorganised into one digital home that reflects her as a professional soprano.

Visit Katy’s website

New Katy Thomson website homepage: full-screen artist portrait with her name and roles

First impression

Old website → New website

Old website homepage: navigation bar and portrait banner above name and role headings — A banner above text gave way to a full-screen portrait, name, roles and clear next steps. The artist leads; the detail follows.

New website homepage: immersive portrait with editorial name treatment — A banner above text gave way to a full-screen portrait, name, roles and clear next steps. The artist leads; the detail follows.

The brief

What changed

Identity — a warm recital-programme feel: charcoal and ivory, oxblood accents, Bodoni Moda with DM Sans, original photography only.
Structure — Home, About, Diary, Media, Reviews, Contact, plus Coaching with Vocal and Performance pages.
Hierarchy — each part of the career given the format its job needs, rather than one long page style.

01 · Diary

From free-form dates to a structured diary

Old website Diary page: banner photo above centred, free-form text listings of dates — Free-form dates became scannable entries, with Upcoming and Archive views, an event-type filter and organiser links where available.

New website Diary listings: Upcoming and Archive tabs, an event filter, and dated entries with venue, time and ticket links — Free-form dates became scannable entries, with Upcoming and Archive views, an event-type filter and organiser links where available.

02 · Media

Recordings presented, not just embedded

Old website Media page with a directly embedded YouTube player — Embedded players became a recordings gallery, with videos loaded on demand and photography given its own viewer.

New website Recordings page: a grid of performance stills with titles and play buttons — Embedded players became a recordings gallery, with videos loaded on demand and photography given its own viewer.

03 · Reviews

Quotes given an editorial stage

Old website Reviews page: review extracts set as continuous paragraphs — Continuous extracts became individual quotations, with attribution, performance context and source references where available.

New website review entry: a large quotation with critic attribution, performance context and a link to the archived comment — Continuous extracts became individual quotations, with attribution, performance context and source references where available.

04 · Contact & representation

The right route in for each enquiry

Old website Get in touch page: management details as a text list — A general contact page became a clearer split between direct enquiries and performance representation, with a categorised form beside the ArteMIS Opera panel.

New website enquiry form with enquiry-type selector beside the ArteMIS Opera representation panel — A general contact page became a clearer split between direct enquiries and performance representation, with a categorised form beside the ArteMIS Opera panel.

05 · Coaching

Coaching with its own identity

Old website Performance Coach page: a long text introduction and bulleted list — Coaching gained a clear overview with separate routes for vocal work and performance coaching.

New website coaching approach with two linked options: Vocal coaching and Performance coaching — Coaching gained a clear overview with separate routes for vocal work and performance coaching.

Behind the scenes

Built to stay current

Invite-only editor

Draft, preview, publish and restore — events, photos, videos, reviews and copy. Works on a phone.

Private admin

An enquiry inbox and first-party, cookie-free visitor counting, without third-party analytics trackers.

Mobile & accessible

Designed and tested responsively: proper mobile menu, skip link, focus states, image descriptions, tap targets.

Search foundations

Page-specific titles and descriptions, self-referencing canonicals, structured data and a public sitemap.

Explore Katy’s live website.

A site built around the career you actually have

Performance, recordings, teaching and representation don’t have to feel like separate websites. Every Sonara site begins with a conversation.

Get in touch Back to Sonara’s work